Starbucks!

Who doesn't love Starbucks? Come on, if we were given two cups of coffee, one generic and one from Starbucks, we all know which one we'd choose. There's just something so appealing about Starbucks that has made it a household name with a devoted fan-base.  Whether it's personal taste, social influences, or ideas of tradition, Starbucks has succeeded in making people happy. Therefore, an ad like this is accepted. Starbucks knows it's popular, desired, and essential to society; a print ad like this is so "in our face" about the known prestige of the company. The ad is almost aggressive; it gives us an ultimatum: Starbucks or nothing. Starbucks tastes good, so the ad lets us know that if we were to not choose Starbucks, we would be left with a bad aftertaste, something that would not happen with Starbucks. At the bottom of the ad, it reads "It's not just coffe. It's Starbucks". This ad appeals to our need for affiliation; everyone drinks Starbucks, Starbucks is a cool brand, we should all drink Starbucks, obviously. To a certain extent, the advertisement uses Snob Appeal because it tells us that Starbucks isn't just any coffee, and that not any coffee will be as good as Starbucks, even if you have to dish out a little bit more cash. The ad is simple visibly, and it succeeds in reminding us that Starbucks is still out there and will always be out there for our daily cup of coffee, as if we didn't already know.