France and UK L'oreal Commercials

These two videos are different versions of the same commercial. One was aired in France, and the other in the UK. The goal of both ads are the same thing: to wish a 'Happy New Year' in style. The question is, why would the L'oreal company go out of their way to make two different commercials for different countries? Aside from the language difference, which could have been an easy thing to change, the appeal of the commercials seems to differ. The first video, in French, shows different shots of the renowned faces of L'oreal spokeswomen such as Jennifer Lopez. Other than Lopez, however, all of the women in the video are light-skinned women of European heritage. If it weren't for the fact that Lopez was the "feature" of the video and one of the most recent spokeswomen of L'oreal, the whole ad would lack diversity. This minute and a half video exudes glamour, class, sophistication, and beauty. The shots of the glittery words, precise makeup, perfect silhouetted outfits, and clean background seem to be geared towards a certain type of women. Although I have never been to France, by the looks of this commercial, it seems as if the audience will be classy women looking for a way to look beautiful, and to some extent perfectly refined, with products that will be at arm's length. The L'oreal products are much more cheap than department store cosmetics such as MAC or Laura Mercier, but with this chic and clip, the products appear to be as tasteful as expensive ones. The point is, that the France clip seems to be trying to appeal to a more cultured demographic, and prove that L'oreal Cosmetics are quality products that can make a woman look intelligent, sexy, beautiful, mature, and glamorous.
The second video was aired in the United Kingdom. It gives off a completely different feeling from the France one. To begin with, the music is upbeat and goes well with the "Holiday" theme. The France clip played slow calming music, while the UK clip played a melody with winter bells. This video is colorful, fast-paced, upbeat, and electric. In fact, the slogan of the video is "Electric". It claims that this new year, 2012, will be electric and gets the point across with neon lights. Not only is this video literally shorter, but it's message seems more simple than the French video. The first video promised to live up to all the "glamorous" expectations of a new makeup year, while the UK commercial promised to bring a happy new electric year. The commercial seems to be geared towards a broader audience of diversity and varying tastes. The models are recognizable faces of the company, but they are not exclusive in terms of race. There are European, Asian, and models with racial ambiguity. Also, at the end, we see the slogan of the company "Because You're Worth It" in a lot of different languages. The overall feel of this commercial is much more open and general than the French commercial. This lets the women of the UK know that no matter which race they are, or what their background is, they can look beautiful and electric in the upcoming 2012 year with L'oreal's inexpensive products.
Both video clips are eye-catching and do a good job at getting their point across; that is, their own individual point. One is more uptight and aiming towards 'class and sophistication', while the other is trying to appeal to a fun and expressive audience. The reason for the different commercials might not be a straight answer. The cultures of the two countries might vary tremendously, the cosmetology taste of the women might not correlate with each other, or the L'oreal marketing company might have been having too much fun coming up with all these amazing commercial ideas. Either way, both videos stand out and might even win over more followers of the L'oreal movement.