Ladies should be hair-free...

Oh beauty. There are saying such as "the price of beauty" or "beauty hurts", but by the looks of this Sally Hansen product, "kissably smooth skin has never been faster, easier; more convenient." This product advertises hair removal creme in portable, ready-to-use pods. With all of the different ways to remove unwanted hair, companies need to step their game up. It's not easy to convince women that cremes are superior to waxing, yet companies are still trying to develop more hair removal lotions. This ad displays the lip area of a woman reflected in the mirror, next to that we can see the new revolutionary pods.
The idea is simple: work with society's search for beauty and perfection to be able to sell this product. What woman wants to be hairy and stand out from the rest of the well-groomed ladies? No woman wants to go through the embarrassment of being "less attractive" or in any form, masculine. Although this is really a first world problem that few people notice, companies know how to key in on the insecurities and needs of consumers. They have a print ad with seemingly perfect and hairless skin, plump lips, manicured nails, and a calming background. Sure enough, women who find it hard to fit in hair removal on their schedule will be lured in by the "revolutionary delivery system".
This marketing company used the Avante-Garde and Magic Ingredient techniques. By showing the word "New" in deep blue, they make a point at letting the consumers know that this product is nothing like other products in stores. If women want to be ahead of the hair removal curve, they will be tempted to buy this cool new product and tell all their friends about it. They also seem to have a new formula that could practically work like magic. They call it "revolutionary" and use "-er" words such as faster and easier.
From personal experience with hair removal cremes, I know that this product will not be much different; hair cremes are also not the most effective if a woman is looking for good and lasting hair removal. However, that does not mean that this product is not worth a shot. The advertising techniques don't distract the reader from what is actually being sold, and the message is straightforward. Yes the ad plays in on the yearn for women to be picture-perfect and hairless, but it is a valid position since women of today's world are always on the move and need more options to obtain their desired look.
The ad is by no means fun, in fact it is bland and somewhat boring, but the name Sally Hansen does most of the work. If women like Sally Hansen products, they will like the new insta-smooth pod creme hair remover for face.