We can all find love too!

If they can find love, then I can find love. Right? That's what we're expected to believe at least. Remember back when romance consisted of two people who met by total work of faith and fortune and over time fell in love on their own terms? Well, I kind of don't. Yes we have all heard the love stories that make us tear up and want to cuddle on a rainy afternoon. The thing is, however, that it's rare to witness love like this in person. After generations of heartbreak, disappointment, and changes in society, love has been reduced to cheap emotions. When before people had a hard time defining 'love', they now have resources to define and find it. How amazing that a simple computer screen could unlock a life-long romantic connection, right? This Match.com commercial plays with the emotions and insecurities of the audience.
The target audience for this commercial are women; in specific, lonely and loveless women who dream of a sweet and romantic guy .This ad in particular uses transfer/association, and plain folks. They make the association that by giving Match.com a try, they will find a sensitive man who likes to play the ukulele and sing his girl some songs. The marketing company did a good job of basing the commercial in a train station, with normal-looking people: plain folk. This woman can be anybody and this dream man could be any simple guy on the street. Single women in their late twenties, like the girl in the commercial, can relate to her situation and will feel understood and not as scared to give this dating site a try. Also, the whole idea of the ad is "cute". Who wouldn't want to be serenaded? I would. Everyone knows that the age-old way of winning the girl is by singing a sweet song to her.
Overall, the commercial would be classified as "adorable". The Match.com company put together a minute long clip of a guy singing a song to a lady of interest, and at the end added the company logo. However, it is pretty unrealistic. They advertise an online-dating/match finding program, yet show a sporadic occurrence in a train station. The clip states "We make these moments happen every day", so they might want to convey they idea that moments like this can be bottled up and deposited as easily as signing up for Match.com. Pop culture oftentimes ridicules the whole online-dating lifestyle, but whether we're aware or not, we remember sites like this. We might or might not remember this specific clip, but we won't forget the company.