Nobody likes cold sores; in fact we all hate them. This printed ad, published in Seventeen Magazine, targets teenage girls who probably obsess over small imperfections. Any chance to get rid of these imperfections is golden to us; if a small product can save our day, presentation, date, or whatever it is, it practically saves our lives. In this ad, the background is grey and the product name and packaging is a blue that stands out. The marketing company for Orajel used simple solutions and transfer/association. The audience is expected to make the assumption that by using Orajel, and no other product, for their cold sore, their lives can be changed drastically. If a cold sore is the only obstacle they must overcome, then Orajel would be the product to thank because they claim to be able to fix it. Cold sore medication is never anything "hip", new or memorable, but perhaps the next time we get a cold sore, we'll choose Orajel because it could potentially save our presentation.
No comments:
Post a Comment