Simplicity

How ironic that a makeup company that prides itself on dramatic and over-the-top makeup looks decided to make an ad like this. Unlike the ridiculous pink, blue, green, red, and glitter eye-shadow looks with pounds of foundation and blush that consumers tend to associate with MAC, this ad depicts a woman with no makeup-on, and it seems like there is no photoshop used on her face either. Yes the product they're selling is makeup cleanser, but knowing MAC, they could have photoshopped the model's face to look flawless like they do with their other makeup looks. When i first saw this ad I was thrown off and surprised. I didn't expect an advertisement that was so "to the point" as this one. The background black/brown color doesn't distract the audience from the product, the woman's tan skin coordinates with the color scheme, her lack of hair doesn't add diversion from the product, and the actual bottles are what stand out. The blue and bright white colors pop out of the background so that there is no questioning what brand this product is from. This ad uses the technique of plain folk and weasel words. The woman is by no means glamorous or extravagant as we tend to imagine MAC models to be. This opens up the product to many women; the target audience are busy moms who don't have necessarily youthful skin and need a reliable cleansing product. The weasel word in this ad is 'simplicity'. What is simplicity and how does that apply to this product? It's hard to know what the marketing team's real point is when it comes to addressing simplicity. It also seems that the company is relying on their prestigious name. I mean, what woman doesn't know of MAC and their amazing quality? This ad is sure to attract women looking for simple solutions to their face-wash routine, even if it means paying more for the product.