If your New Year's resolution was to lose weight, then Subway can help you do that. At least that's what the company claims. In this 30 second video, put out at the beginning of the year, we see different takes of people taking a bite of food and their seat breaking because of their weight. The point is obvious and clear, Subway is targeting overweight or weight-conscious people. It offers the technique of simple solutions. If a person switches to eating healthier, specifically Subway, then their body fat will decrease. The ad uses humor and gestalt because it is unlikely that a person will create such havoc by taking one more bite of food. Anyone with weight problems who watches this commercial will most likely relate to the embarrassment of their "fat problems". The product of this ad, the Subway Club, appeals to the needs of people. The need to achieve is used here because this commercial will resonate with people who have set a goal to lose weight and be healthier for the new year. With this solution, people will be influenced to try a Subway diet and be on their way to achieve their weight-loss goal. The music is also successful at progressing the images of people; these clips however are examples of the Post Hoc fallacy. It is not necessarily because of the extra bite of fast food that these people are taking that their chairs are breaking, but that's what the commercial portrays. This commercial is short and might not be memorable to most people unless they recall "that one video where the fat people fall off their chairs", which is how I remembered the video.
This commercial by Subway isn't very memorable. In fact, the only part I remember from this was buttons blowing off and people breaking chairs because of what they are eating. In doing this, Subway is attacking the fast food industry by showing us that there food is fattening and unhealthy. The ad uses wit and humor because the people are breaking chairs. Like you said, the "need to achieve" is being used to show that by eating Subway you'll loose wait, achieving your goal. Overall this was a nice commercial that stuck to their "eat fresh", and their healthy food motto.
This commercial by Subway isn't very memorable. In fact, the only part I remember from this was buttons blowing off and people breaking chairs because of what they are eating. In doing this, Subway is attacking the fast food industry by showing us that there food is fattening and unhealthy. The ad uses wit and humor because the people are breaking chairs. Like you said, the "need to achieve" is being used to show that by eating Subway you'll loose wait, achieving your goal. Overall this was a nice commercial that stuck to their "eat fresh", and their healthy food motto.
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